email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.


Business Email Marketing Tools

Last updated: April 2021

We have researched and ranked the top email marketing services on the market to bring you our list of the most recommended services around. To choose the right service for your business, take a look at the list below and read our comprehensive reviews.Featured prices can be updated and free offers may include additional terms. We receive advertising fees from the brands reviewed below. These fees affect the ranking and scoring on this page. We do not compare all service providers in the market. Full Advertiser DisclosureSort ByFilter byBUY NOW AND GET 1 MONTH FREE


Our top rated email marketing solution
Smart & simple automation tools

  • Customize your email to maximize sales
  • Easy template creation using drag-and-drop
  • We love this system


Read Review »VISIT SITECreate Free AccountMOST RECOMMENDED


Powerful & easy-to-use marketing software

  • Easily create, send & analyze email campaigns
  • Simple & powerful marketing automations
  • Unlimited number of contacts at no extra cost


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Create email newsletters in under 15 mins

  • Grow your business with beautiful campaigns
  • Sophisticated yet simple to use features
  • Customizable templates with unique designs


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Comprehensive software to grow your business

  • Optimize engagement with stunning emails
  • Respected company with a history of reliability
  • High-end platform for email marketing tools

8.2Very Good

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Easy to use drag and drop editor

  • Responsive email template builder
  • A/B testing to improve email conversions
  • Email drip campaigns to nurture leads

8.1Very Good

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How to Choose the Best Email Marketing Service for Your Business

Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool, such as SendinBlue, helps people efficiently manage email campaigns, send text messages, and save time with marketing automation – all on an affordable budget. The most important thing is contact with your customers and by using mass email software you can apply an email blast service, send mass email or bulk email and create a drip email campaign.

What is an Email Marketing Service?

An email marketing service, like GetResponse, is a great email marketing tool with unique features that make it an excellent choice for anyone looking to take their marketing strategy to the next level. This way you can better communicate with your existing customers and reach out to new audiences through bulk email. You can even do it through a drip email campaign. From the simplest email services that give you the basics, to more advanced tools, it is important to shop around to choose the best email service for your business.

Recommended email marketing services

These are some of the most recommended email marketing services currently available:

Types of Email Marketing Software

There are generally three types of email marketing software:

  1. On-Premise systems – They tend to be expensive because of licensing, complex setup, and maintenance needs all able to send mass email.
  2. SaaS systems – They are installed on the provider’s server. This makes them easy-to-install, update and send bulk email.
  3. Cloud-Hosted systems – These are the best option if you are looking for user-friendly platforms, flexible, and affordable services for your perfect drip email campaign or email blast service.

Benefits of Email Marketing

The advantages that come with a well planned and targeted email marketing campaign, or drip email campaign, are numerous. Combining a smart email strategy with a useful email program will give your marketing an extra boost. Below we outline some of the top benefits of email marketing software:

  • Cost effectiveness: Most online platforms, like Hubspot, offer affordable monthly rates and even free plans for a limited number of subscribers. These still allow you to send mass email.
  • Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces which will make your email blast service look appealing to the eye.
  • More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns.
  • Better understanding customer behavior: The campaign tracking options allow you to better understand what makes your customers tick.
  • Boosting brand awareness and strengthening brand loyalty: Strengthening your brand means boosting its visibility and increasing its value. This is one of the goals you can achieve by sending out nicely crafted and well-conceived emails, regular newsletter emails, and other content that is more than just another sales pitch.

How to Choose the Right Email Service for Your Business

Trying to find the best email software for your business? Here are a few aspects to consider:


Finding the right online marketing tools or mass email software for a drip email campaign or to send bulk email can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. You can even find an email platform that offers free plans for those who need only a limited number of features. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.

Account Settings

Setting up your account usually takes just a few clicks. In most cases, all you need to do is to just to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.


Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your ‘Black Friday’ newsletter just because of a technical glitch you weren’t able to fix.

Campaign Settings

The best mass email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign, send mass email and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images that you could potentially use. Some of the best bulk email software also offer tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want all your beautifully designed messages to  end up in your subscribers’ junk folders without an even remote chance of being opened. The best email provider services will even block your address if they detect any spam suspicion.

Campaign Tracking

Your newsletter is designed and ready. You have even sent it to your list of subscribers with your mass email software. Now what? This is the moment when you are dying to know what your recipients think about it. Do they open it? Do they read it through? Do they click on the links and visit your website? Do they watch the video that you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software.

Professional email marketing software offers you the tools to track results so that you can better understand customer behaviors. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and then make an informed decision.

Templates & Email Editor

One of the benefits of the best email services is that they generally come with an email design editor. Depending on your HTML abilities or access to a developer, you’ll want an email service that offers an easy-to-use editor, such as AWeber which offers a drag-and-drop editor. Do you need a newsletter creator? If you send regular email newsletters you’ll want to make sure the email software you choose have templates in newsletter format, and they should be customizable.


So, what are you waiting for? Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level and help make your business succeed!

EVENT MARKETING TIMELINE TEMPLATE                           Smartsheet Tip ➜                        Itemize different elements of each campaign and schedule them by week                                                                                                                                                                                                                           

PROJECT TITLE       [Project's title]                   COMPANY NAME                            [Company's name]                                                                                                                                                                                                                        
PROJECT MANAGER     [Project Manager's name]                    DATE                            3/12/18                                                                                                                                                                                                                     

CAMPAIGN TYPE       ADDITIONAL INFO                 PHASE ONE                                                           PHASE TWO                                                           PHASE THREE                                                         PHASE FOUR                                                              
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