Digital Marketing and Analytics Get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies

STARTS ON September 30, 2021
DURATION3 Months(4-6 hours/ week)
INR 1,00,000 + GST
ELIGIBILITY = Any Graduate/ Diploma holder

 Srinivas Jain, Executive Director and CMO, SBI Funds Management has rightly said that “people use analytics for on-boarding, we use it for retaining customers”. Are you ready to learn how in-demand digital marketing strategies powered by analytics can help you identify opportunities to maximise reach, engagement and conversions?

With a keen focus on analytics-based digital marketing, ISB’s Digital Marketing and Analytics programme provides an in-depth understanding of the latest digital marketing platforms, tools, and metrics. Get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies, and use analytics to improve conversions and the digital marketing ROI.
Eruditus Executive EducationLearn how to align digital marketing strategies with business goals to enhance ROI
Eruditus Executive EducationExplore how digital channels can be leveraged to optimise marketing
Eruditus Executive EducationGain actionable insights from industry-oriented curriculum and real-world case studies
Eruditus Executive EducationLearn via recorded videos from top ISB faculty, and live online sessions with Eruditus Programme Leaders
Eruditus Executive EducationApply the principles of online advertising through a real-world scenario in a simulated environment
Eruditus Executive EducationReceive a certificate from ISB, ranked 23rd in the world by The Financial Times in 2021
Module 1: Marketing in the Digital World
Module 2: Customer in the Digital World
Module 3: Customer Journey
Module 4: Reaching and Engaging the Customer
Module 5: Making Digital Work: Strategies for Paid Ad Campaigns
Module 6: Email, Display and Social Media Advertising
Module 7: Strategies and Evaluation: Metrics, and ROI
Module 8: Digital Strategy and Analytics
Module 9: Digital Marketing: Strategy, Planning and Execution
Module 10: Emerging Technologies for Digital Marketing
Early Applications are Encouraged.START APPLICATION NOW

Please note that Sunday and Monday are my scheduled weekend days when I am not on duty. If you need something urgently during this period, or if you do not hear back from me in time, please send an email to, and you will receive a response within 24 hours.

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