Social Media Glossary

Social Media Glossary

https://influencermarketinghub.com/glossary/

Social Media Glossary

Use our Social Media Glossary to get yourself up to speed on all things social media. Industry terminology can be confusing but don’t get left in the dark with all the jargon, just tap the industry term to see the full definition.

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A

Acceptance Rate

The success of an email marketing campaign is dependent on whether you have a good email acceptance rate….

Affiliate Marketing

Affiliate marketing refers to performance-based marketing, where affiliates earn commissions for driving traffic and generating revenue for a…

Algorithm

An algorithm refers to a set of instructions used in problem-solving. It can be a simple procedure for…

Ambassador Marketing 

Ambassador marketing is a strategic way for brands to turn customers into influencers.  The Internet has made it…

Anchor Text

An anchor text refers to the visible and clickable words that link one page to another. It often…

API

Developers are all too familiar with APIs, as these interfaces have been part of their toolset for years….

Attribution Model

An attribution model refers to the set of rules that determine which marketing channels should be credited for…

Average Order Value

What Is AOV? AOV (average order value) is a key performance indicator that informs businesses of their customers’…

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B2B (Business to Business)

B2B is short for business-to-business. In a B2B model, companies produce goods and services for other businesses instead…

B2C (Business 2 Consumer)

B2C, an acronym for business to consumer, is a type of commerce transaction. It is characterized by the…

Backlink

A backlink is any inbound or incoming link from another website. It’s part of the algorithm that search…

Behavioral Targeting   

For years, many companies have relied on traditional marketing to encourage consumers to make a purchase. They spend…

Blacklist

Blacklists are lists of entities or individuals that are considered malicious, untrustworthy, or unacceptable by a particular person…

Bounce Rate

Bounce rate is one of the metrics that you don’t want to see skyrocket every time you review…

Brand advocate

Brand advocates are people who promote your brand thanks to the power of word-of-mouth marketing. Typically known as…

Brand authenticity

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They…

Branding  

In today’s increasingly competitive market, business enterprises must strive to set themselves apart from their competitors. One way…

Bulk Mail

Bulk mail can be classified as one of two things. The first is as a physical mailing service…

Business Objectives

Business objectives vary for every company. They’re specific actions that a company needs to take in order to…

Buyer Persona 

Do you have a clear idea of what your business’s buyer personas are? Establishing the buyer persona, which…

Buyer’s Journey

What Is the Buyer’s Journey? The buyer’s journey refers to the process that consumers go through as they…

Byte

Byte is an American social networking short-form video hosting service where users can create six-second looping videos.  Created…

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Call to Action

In marketing campaigns, a call to action, or CTA, is used to direct your target audience to an…

Cameo

Cameo is a platform that connects celebrities to their fans through their site and their app.  Cameo allows…

Carousel ads

Carousel ads are a unique advertising format that combines multiple videos or images into a single ad. Viewers…

Click Bait

What Is a Click Bait? Click bait is a form of false advertising that intentionally over-promises or misrepresents…

Content Advertising

What Is Content Advertising? Content advertising refers to creating content that will be promoted through paid distribution channels…

Content marketing

Content marketing is a form of marketing brands implement to provide value to their target market. Content marketing…

Conversion Rate

A conversion happens when a website visitor accomplishes an action that brings value to the business, such as…

CPA Marketing

CPA marketing, or cost per action marketing, is a type of affiliate marketing that provides a particular affiliate…

CPC (Cost per click)

Cost per click (CPC), also known as pay per click (PCP) is a term in paid advertising where…

CPT (Cost Per Thousand)

Cost per thousand (CPT) is also known as cost per mille (CPM). The word “mille” is the Latin…

Creative Agency

Growing your business requires different skillsets. You may need to reinforce your branding, or conduct market research, or…

Creator Economy

The Creator Economy is another way of describing the content economy. There are now millions upon billions of…

CSV File

What Is a CSV File?  A .csv file stands for comma-separated values file. This text file format contains…

CTR (Click Through Rate)

CTRs, or click through rates, are an integral part of pay-per-click (PPC) marketing campaigns. This metric reflects the…

Customer Lifetime Value

Customer lifetime value (CLV) is a form of measurement that determines the overall expected worth of a specific…

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Dedicated IP

Almost all web hosting providers recommend a dedicated IP to site owners, especially to business owners and organizations….

Digital Branding Agency

Every modern company needs digital branding, which is the process of developing and building your brand in the…

Direct Message (DM)

A Direct Message (DM) is a private communication between a brand or business and its customers. They are…

Discount Code

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…

Discount Code

A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…

Domain Authority 

A lot of websites compete for a higher ranking on Google. Creators are continuously coming up with new…

Double Opt-In

In an email campaign, marketers send out an email or a series of emails to a brand or…

Duplicate Content

Duplicate content is the bane of every creator’s existence.  Some people even believe that having duplicate content can…

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E-Book

An e-book or electronic book is a non-editable text that is converted into a digital format and displayed…

Earned Media

Yes, it’s wonderful to have your content or your business shared by different platforms, but that may not…

Editorial Calendar 

Any good marketing plan involves the use of an editorial calendar. This tool is utilized by content creators…

Email Campaign

Email is perhaps the oldest form of communication over the Internet, but it is still one of the…

Email Filters

With 4 billion email addresses from all over the world, email has the largest user base of all…

Email Sponsorship

With so much content saturating the Internet, it has become crucial for brands and businesses to use their…

Emoji

An emoji is a small icon used to represent an emotion, symbol or object. The first emoji were…

Engagement rate

The engagement rate in digital marketing is a metric that is used to analyze a brand campaign’s effectiveness….

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Facebook Boost Post

A Facebook Boost Post is a kind of paid ad from a post on your Facebook page. Boost…

Facebook Gaming

Facebook Gaming is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create…

Facebook Live

Facebook Live is a feature on the social media platform Facebook that uses the camera on a computer…

Flash Sale

One way to attract consumers to purchase your products is to sell them at a lower price. But…

Fulfillment Center

A fulfillment center relieves businesses, particularly e-commerce retailers, of the need to store, manage, and ship their own…

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GIF marketing 

The use of GIFs in digital marketing isn’t anything new. Marketers use GIFs in messaging platforms, emails, blog…

Giphy

Giphy, also known as GIPHY, is an online database and search engine that allows users to search for…

Guest Blogging

Millions of internet users read billions of blog pages each month. With numbers as high as these, blogging…

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Hard Bounce

On some occasions during an email marketing campaign, emails return to the sender and do not reach their…

Hashtag 

A hashtag is a word or phrase preceded by a hash sign (#) on social media. It is…

Honeypot

The term honeypot has long been used in the world of espionage to describe an investigative practice that…

House List (Retention List)

Customer retention is vital to business success. Aside from increased profits from regular purchases of loyal customers, it…

HTML

HTML stands for hypertext markup language. It’s made of keywords and commands that web designers use for creating…

Hyperlink

What Is a Hyperlink? A hyperlink is a text or an icon that you can click on to…

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Inbound Marketing

Inbound marketing is an advertising methodology focused on creating valuable experiences for customers. The idea is that by…

Influencer

Influencers are all over social media. From your favorite female fitness influencers and esports to yoga and Amazon,…

Influencer marketing

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action…

Instagram Pod

An Instagram engagement pod is a group of users who cluster together in group chats or forums where…

Instagram Reels

Instagram Reels is a brand new Instagram feature for users to create 15-second video clips set to music…

Instagram Reels

Instagram Reels is a brand-new Instagram feature for users to create 15-second video clips set to music and…

Integrated Campaigns

Integrated campaigns or integrated marketing campaigns utilize multiple channels such as content, email, and social media to convey…

Interactive Tools

An interactive tool is a tool that is primarily used to increase a target audience’s engagement by encouraging…

Interchange fees

Interchange fees, also referred to as swipe fees, are the payments that a merchant’s bank sends to the…

Inventory Management

Any retail company, whether it’s an eCommerce, omnichannel, or brick-and-mortar store, needs to keep track of its merchandise…

IP Warm Up

The Internet Protocol (IP) warm-up process ensures that digital communications end up in the inbox instead of the…

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JavaScript

What Is JavaScript? JavaScript, or JS, is a programming language that runs in browsers. It provides interactivity to…

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Key Performance Indicator (KPI)

A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes….

Keyword Density

What Is Keyword Density? Keyword density tells you the number of times a search term appears on a…

Keyword Frequency

Google algorithms have been designed to detect keyword stuffing, which is a black-hat search engine optimization practice that…

Keyword Research

For businesses to reach their target market online, their website needs to be optimized for search engine results….

Keywords

Keywords make it possible for people to find your website and your digital content on search engines. Every…

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Landing Page

The first step in establishing a connection between your business and website visitors is by converting them into…

Lead Generation

Every business owner must know how difficult it is to find people that want or need the products…

Levels of Authentication

Hacking, financial fraud, and phishing scams are just some of the common cyber-crimes that anyone can fall victim…

Lifecycle Marketing

It’s easier and, possibly, more cost-efficient to take care of current customers than to find and build relationships…

Link Baiting

What is Link Baiting? A link bait is a piece of valuable content on a website that’s designed…

Link in bio

The “link in bio” is a clickable URL in bios on social media platforms that visitors use to…

LinkedIn Pulse 

LinkedIn Pulse delivers daily content such as popular headlines and industry news to its members. It’s similar to…

List Segmentation

List segmentation is an important part of any modern content strategy as it enables brands to build better…

Live Streaming 

Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users…

Livestream Shopping

Livestream shopping, or simply live shopping, is a marketing strategy wherein a host, usually an influencer or a…

Long-Tail Keywords

The use of keywords has always been essential in search engine optimization strategies. However, with the increasing use…

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Marketing automation

Marketing automation is a kind of technology that automates specific marketing actions. Automation allows marketers to effectively manage…

Marketing Calendar

A marketing calendar serves as a visual representation of a brand’s planned marketing activities. It serves as a…

Marketing funnel

A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your…

Meme

A meme is an image, video, phrase, or some combination of a visual and bolded, capitalized text that…

Merch 

Merchandise is the word used to describe a product that can be bought or sold. All products stocked…

Meta Description  

A meta description is an HTML element that describes and summarizes the content of a web page. It…

Meta Tags 

Meta tags are HTML codes that provide important information, or metadata, about your web page to search engines…

Meta Title 

A meta title is an HTML element that’s crucial for website optimization. It’s not the page headline per…

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Net promoter score (NPS)

A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer…

Nofollow Links 

Nofollow links have been around for more than a decade and are an important factor when it comes…

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Open Rate

Open rate is one of the most important metrics of email marketing. Calculating this metric enables marketers to…

Operating Expenses

Operating expenses, also known as OPEX, refer to the expenditures that businesses incur from facilitating operations. Companies must…

Opt-in

By definition, opt-in means to choose to do something, take part in an activity, or agree to an…

Opt-in

By definition, opt-in means to choose to do something, take part in an activity, or agree to an…

Outbound marketing

Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. The goal of outbound marketing…

Owned Media

Owned media refers to all media assets that are maintained and controlled by a brand. It serves as…

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Page Title

One of the key elements of a web page is the page title, which tells readers and search…

Pay-Per-Click (PPC)

Amid fierce competition, businesses can stand out from the crowd with solid pay-per-click (PPC) advertising strategies. The PPC…

Payment Gateways

Payment gateways connect online merchants to consumers. These gateway technologies integrate with e-commerce platforms, allowing their users to…

PCI Compliance

Data security has been a major concern for many consumers when it comes to conducting online transactions. To…

Personal branding

Personal branding involves establishing what you as an individual stand for and promoting it.  It can be a…

Personalization

Personalization, also called one-to-one marketing or personalized marketing, is a marketing strategy where a brand customizes the content…

Physical Address

When you’re running a business, it’s not unusual to have multiple addresses for different reasons.  A physical address…

Plain Text Email

When planning email campaigns, marketers often focus on making emails attractive to motivate subscribers to read through the…

Podcast

A podcast is a digital audio file that you can either stream or download. It’s usually pre-recorded and…

Podcast

A podcast is a piece of recorded audio that is available in digital format, allowing people to download and or…

PPC Management

For businesses that utilize pay-per-click (PPC) campaigns as part of their overall advertising efforts, it’s essential that they…

Privacy Policy

A privacy policy is one of the most important documents that an organization – government or private –…

Private Label

A private label product refers to a product that’s sold under a specific retailer’s brand name, but is…

Promoted post

A promoted post is an advertising option from Facebook that enables you to make sure the posts you…

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Query

What Is a Query? A query—also referred to as a search query or search term—can be composed of…

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Read or Open Length

When it comes to measuring the success of email campaigns, the three indicators mainly monitored by most marketers…

Referral marketing 

Referral marketing is the method of promoting products or services to new customers through referrals, usually word of…

Rental List

Email marketing remains one of the most effective methods for lead generation. However, it can be a challenge…

Retargeting 

Retargeting allows you to remind your customers of your brand after they’ve left your website without making any…

ROAS

ROAS, or return on ad spend, is expressed in dollar amounts or any other currency and refers to…

RSS 

RSS, otherwise known as Really Simple Syndication or straightforward syndication, lets you syndicate site content and makes it…

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Schema.org 

Schema.org is a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It’s a shared vocabulary that provides search…

SEM

For your company’s content to rank higher in search engines, you need to implement several tactics to promote…

Sender Score

The success of an email marketing campaign relies on the sender score and the sender reputation of a…

Sentiment analysis

Sentiment analysis is a machine learning technique in social media and digital marketing that detects polarity. Detecting polarity…

SEO

For more customers, more sales, and more growth for your business, SEO is one of the best marketing…

SERP

When you’re new to SEO, one of the things you need to understand is SERP and how it…

Share of voice (SOV)

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It…

Shared IP

Business owners and organizations often must make a choice between getting a dedicated IP or a shared IP…

Shopping Cart

In e-commerce, the shopping cart is a piece of software where your customers can store the products they…

Social Commerce

What Is Social Commerce? Social commerce is the use of social networking sites to sell products and services…

Social listening

Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your…

Social media manager

A social media manager is a company representative who is responsible for curating social profiles. They monitor and…

Social media marketing 

Social media marketing is the act of using social media content tailored to specific social media platforms and…

Social monitoring

Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message…

Spam

Spam is a term for unsolicited messages—mainly in the form of emails—distributed to a large number of recipients….

SpamCop

Founded in 1998, SpamCop is one of the oldest Domain Name System-based Blackhole Lists (DNSBL) on the web….

Stock Keeping Unit (SKU)

A stock keeping unit, which is commonly referred to as SKU, is a unique code that is assigned…

Strikethrough

A strikethrough is a basic copy editing symbol that can be used by hand or digitally. It is…

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Technical SEO

With millions of web pages on the Internet, it can be challenging for a business’s website to stand…

Teespring

Teespring is a print-on-demand service that’s considered to be the leading social commerce platform for creating and selling…

The CAN-SPAM Act

The CAN-SPAM Act refers to the Controlling the Assault of Non-Solicited Pornography and Marketing Act which was enacted…

Thought Leadership

Whether you want to establish yourself as a leader or build your brand image, thought leadership is an…

TikTok 

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….

Twitch 

Twitch is the world’s largest online video game streaming platform, with more than 15 million daily active users….

Twitter Handle

A Twitter handle, which is commonly known as a username, is the name you use to register on…

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Ultimate Guide to Onlyfans

Upsell

All businesses want to maximize their profits and provide their customers with the best value. To do so,…

URL shortener

A URL shortener is a website that reduces the length of your URL (Uniform Resource Locator). The idea…

UTM Code

A UTM code, which stands for “Urchin tracking module” is a simple code that you can attach to…

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Virality 

Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared?…

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YouTube Brand Account

A YouTube Brand Account gives your company a unique presence online, separated from your personal profile. Though a…




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