Advanced Digital Marketing
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What is Advanced Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, use of digital sources like Internet for marketing purposes can be said as Digital marketing. It is the most powerful marketing medium that exists today.
Digital marketing is a way to market your products or services on the Internet. Many make the mistake of believing that all it takes to be considered an Internet marketer is to have a live website. That is far from the truth. There are millions of websites added online every day. What makes a website adequately compete in Web marketing goes far beyond registering a domain name and uploading content. It takes skillful strategy and an evolving knowledge of the Internet marketing industry.
Internet marketing uses three primary avenues, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM), with other avenues of Internet marketing being developed every day.