#DigitalMarketingCourseCurriculum

Why Digital Marketing is Required

The number of online/web-based industries is growing rapidly along with the steady rise in internet users around the world. As a result, digital marketing is required.
The 21st century is still driven by technology, and mastering Digital Marketing strategies is a necessary prerequisite. You are probably already familiar with the term “digital marketing” as a tool for promoting your brand and company.

How significant do you consider digital marketing to be? Here are some of the most crucial reminders:

• The entire basis of modern marketing strategy is digital marketing.
• Revenue increases when the quantity of sales increases.
• It aids in company branding.
• It is simple to become accustomed to the marketing outlets.
• Using digital marketing can improve your relationship with clients and prospects.
• Higher ROI (Return of Investment).
• Offers a variety of exciting work options.
• It benefits your business to show up on search engine results pages (SERP).

These are a few noteworthy advantages of learning and implementing digital marketing for your business.

Lesson:1 Fundamental Of Digital Marketing

1. Fundamental of Digital Marketing
2. Traditional Marketing vs Digital Marketing
3. Core concepts of Digital Marketing
4. How to build a Digital Marketing Plan
5. Key components of Digital Marketing
6. How Digital Marketing works

Lesson:2 Search Engine Optimization

1. Introduction of SEO
2. Introduction of Search Engine
3. White Hat SEO
4. Black Hat SEO
5. Link building
6. Onpage SEO
   1. Title Tags Optimization
   2. Meta Description
   3. Site Map
   4. Content Optimization
   5. Alt Tag
   6. URL Stucture
   7. Robot.txt
   8. Webmaster tools
   9. Sitemap Creation
7. Off page SEO
   • Link Building
   • Social Sharing
   • Classified Ads
   • Blog Submission
   • Content Posting
   • Business Listing
8. Local SEO
9. Video SEO
10. Site Speed
11. Site health
12. SEO optimized content strategy
13. analyse seo performace
14. Google my Business Optimization
15. SEO site audit
16. Structure data and schema markup
17. Voice search
18. Google search console
19. Bing webmaster
20. Algorithm updates and future of SEO
21. Keyword Audit & Analysis

Lesson:3 Search Engine Marketing(Google Ads)

1. Introduction Of SEM
2. Fundamental Of Google Ads
3. Fundamental Of Google Ads
4. Concept Of Keyword
5. Type Of Keyword
6. Video Ad
7. Mobile Ad
8. Shopping Ad
9. Setup Google Ad Account
10. Use Google Planner
11. Find Out The Target Customer
12. Selection Of Right Demographics
13. Setup Of Bid
14. Different Bid Strategy
15. Creating Reports
16. Analysing Report
17. Understand Quality Score
18. Work With Ad Group
19. Creating Attractive Ad Copy
20. Setup Campaigns
21. Creation Of Audience
22. Setup Conversion Tags
23. Control Budget

Lesson:4 Social Media Marketing

1. Overview Of Social Media
2. Popular Social Media Platforms
3. Importance Of Social Media In India
4. Facebook Marketing
   • Introduction Of Facebook
   • Creation Of Facebook Business Page
   • How To Market Your Page
   • Facebook Advertising
   • Type Of Facebook Ad Bid
   • Conversion Tracking
   • Check Insights
   • Pixel Implementation
   • Remarketing
5. Facebook Marketplace
   • Introduction Of Facebook Marketplace
   • Benefits Of Selling On Facebook Marketplace
   • Facebook Marketplace Rule
   • How To Sell On Marketplace
   • How To Grow With Facebook Marketplace
   • Facebook Marketplace Categories
6. Twitter Marketing
   • Introduction On Twitter
   • Importance Of Twitter
   • Twitter Audience
   • Twitter Advertising
   • Types Of Biding
   • Twitter Ads Cards
   • Conversion Tracking Code
   • Implementation Of Conversion Tracking
   • Analysing Of Ad Report
7. Instagram Marketing
   • Introduction Of Instagram
   • Audience In Instagram
   • Differences In Personal Account And Business Account
   • Setup Of Instagram Business Account
   • Manage Instagram Account Setting
   • Marketing Strategies
   • Instagram Advertising
   • Election Of Audience For Ads
   • Instagram Hacks
   • Analysing Of Ad Report
8. YouTube Marketing
   • Introduction Of YouTube
   • Introduction Of YouTube Marketing
   • Importance Of YouTube In Business
   • YouTube SEO
   • YouTube Analysis
   • Uploading Of Videos
   • Different Setting On YouTube
   • Monetizing YouTube Channel
   • Grow Your YouTube Channel
9. LinkedIn Marketing
   • Introduction Of LinkedIn
   • Audience In LinkedIn
   • Creation Of LinkedIn Company Page
   • Marketing Strategies
   • How To Utilize LinkedIn
   • LinkedIn Advertising
   • Creation Of Ads For Difference B2B & B2C
10. WhatsApp Marketing
    • Introduction Of WhatsApp Marketing
    • Benefits Of WhatsApp Marketing
    • Strategy For WhatsApp Marketing

Lesson:5 Website Development

1. What is website
2. Types of website
3. Introduction of WordPress
4. Working On WordPress
5. Page Creation in WordPress
6. Formatting on WordPress
7. Installing WordPress Theme
8. Using Different Plugins
9. Creating Custom Menu
10. Introduction of HTML
11. HTML Tags
12. Anchor Links
13. Responsive Designing
14. Form Creation
15. Using Different WordPress Wizards
16. Blog Page Creation

Lesson:6 Content Marketing

1. Seo Content
2. Blog Writing
3. Social Media Content

Lesson:7 Email Marketing

1. Introduction of Email Marketing
2. Email Content Marketing
3. Using of Different Email Marketing Tools
4. Email Template Creation
5. Email Lead Generation
6. A/B Testing

Lesson:8 Graphics Designing

1. Logo design
2. Image Editing
3. Video Creating

Lesson:9 Google Analytics

1. Introduction of Google Analytics
2. Need of Google Analytics
3. Set up Google Analytics Account
4. Implement Google Analytics Code
5. How To Set Up Goals
6. How To Set Up Funnel
7. Tracking Conversion
8. Monitoring Traffic
9. UTM Parameter

Lesson:10 E-Commerce Marketing

1. Website Creation
2. Creation of Store
3. Adding Products
4. Creation of Categories
5. Introduction of Payment Gateway
6. Using Different Kind of Payment Gateways
7. Automated Mail Generation
8. Tracking Order Status
9. Market Your Products

Lesson:11 Dropshipping

1. Introduction
2. Different platform like Shopify

Lesson:12 Make Money Online

1. Introduction of AdSense
2. Get Approval From AdSense
3. Learn To Use AdSense Interface
4. Cool Secrets of AdSense
5. Creation of Website For AdSense 
6. Content Creation for AdSense Website
7. Get traffic which convert into dollar

Lesson:13 Online Reputation Management

1. Introduction of ORM
2. Importance of ORM
3. Activities of ORM
4. Case Studies

Lesson:14 Mobile Marketing

1. Introduction of Mobile Marketing
2. Importance of Mobile Apps
3. Using of Apps
4. SMS Marketing

Lesson:15 Google AdSense

1. Google AdSense Account Set up 
2. How to increase Traffic for Google AdSense
3. How to make money through AdSense 
4. How to create Blog

Lesson:16 Affiliate Marketing Platforms

1. Introduction of Affiliate marketing
2. Difference between referral and affiliate marketing
3. Types of Affiliate Websites
4. Partnership wirh Affiliate networks
5. Setting up of an affiliate website
6. Driving traffic to the website
7. Start selling products and services

Lesson:17 Amazon & Flipkart SEO

1. Amazon SEO & listing optimization
2. Flipkart SEO & listing optimization
3. Ranking On Amazon & Flipkart
4. Amazon & Flipkart Keyword Hacks
5. Amazon & Flipkart product description
6. Enhance visibility
7. Increase conversion
8. Performance Optimization Strategies
9. Way to increase more sale

Lesson:18 Copywriting

1. Basics of Copywriting
2. What is digital copywriting
3. Elements and formulas of copywriting
4. Copywriting and Content writing
5. Copywriting process
6. Social media content creator

Lesson:19 Influencer Marketing

1. What is Influencer Marketing
2. Reputation Management
3. Influencing through Instagram
4. Create influencer marketing campaigns
5. Different strategies on working with influencers
6. Boost brand awareness
7. Get high traffic to your social media account

Lesson:20 CRM Integration

1. What is CRM
2. CRM in Digital Marketing
3. CRM Implementation
4. Types of CRM

Lesson:21 Freelancing

1. What Is Freelancing
2. Create Accounts on different freelancing plaforms
3. How to get first client using freelancing
4. Be Your Own Boss

Lesson:22 Interview Preparation

1. Resume Making
2. Soft Skill Development