In layman’s terms, digital marketing means to advertise, sell, promote, or reach your potential customers through digital channels such as mobile apps, search engines, social media, blogs, websites, etc. In this digital modern world, many consumers are using technology to fulfill their shopping needs. By using digital marketing, you can reach those customers across the world in the most cost-effective way as compared to traditional methods which are referred to as one-way communication such as billboards, prints ads, television ads. It helps you can engage the audience beyond boundaries and it connects people in a way that was not possible before.

Common Marketing Channels

These are a few marketing strategies businesses are using these days:

PPC ( pay per click): Also known as paid search. In this sponsored ads are shown at the top or side of the search result page. These ads charge you when a person clicks on them.

SEO (search engine optimization): In this digital marketing channel, the content is optimized at a level that appears at the top of the search engine page when a person enters a specific set of keywords.

Content marketing: It is used to reach your potential audience with the help of content. The most common content marketing tools are blogs, e-books, infographics, webinars, and postcards.

E-mail marketing: It is the oldest and quickest form of online marketing and people are still using it. It enables the business to send promotional deals, advertisements of new products, discount vouchers, directly to customers via email.

Social media marketing: in this, you market your business on social media platforms like Facebook, Pinterest, Twitter, Snapchat, Instagram free of cost. This channel takes more time to organically market your business as compared to the paid channel.

Affiliate marketing: in this, you pay a person or business to promote your product or services and in return, you pay commission every time a sale is made.

The benefits that are driven by digital marketing are as follows:

• In this global world, the internet is used by customers across the world. So digital marketing is not bound to any geographical area. Thus it helps businesses to grow and expand and to sell their products to a customer who is living in different states or countries.
• It’s cost-effective, you don’t need a high budget to advertise your product to reach your audience.
• Digital marketing enables you to track your campaigns on daily basis, it also allows you to increase or decrease the amount spend on advertisement if that channel is not exhibiting high ROI.
• It helps you to reach your targeted audience based on demographics, gender, age group, etc.
• It allows you to shift from one strategy to another if its not delivering expected results as compared to traditional ones.

Digital marketing helps you target a large audience with less bleeding than traditional marketing resulting in high sales and revenue which is the ultimate goal of a business. Many businesses are joining digital marketing platforms as COVID-19 spreads across the globe, people are spending more time on the internet than ever before. So if you are a small business or new business that just not only wants to survive but also wants to flourish your business over coming years you need to digitalize your business to fit in this “new normal