What Is Off-Page SEO? A Comprehensive Guide

Posted by: Admin | on October 31, 2022

https://www.semrush.com/blog/off-page-seo/

What Is Off-Page SEO? A Comprehensive Guide

Erika VaragouliMar 14, 202215 min read

TABLE OF CONTENTS

If you want your site to rank on Google and increase your brand’s organic traffic, you’ll need to look at more than your on-page SEO strategy.

Off-page SEO is one of the essential parts of a successful SEO strategy. We’ll share what it is, how it works, and how to use it to increase your site’s visibility.

What Is Off-Page SEO?

Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website.

In the past, many used “off-page SEO” and “link building” interchangeably, but in reality, there are many off-page SEO tactics you can use, including:

brand building
citation building
content marketing
social media, and more.

These tactics help both search engines and users better understand your website and increase your site’s authority, trust, and relevance.

Think of it like this:

Your website = on-page SEO
Another site or platform = off-page SEO

On-Page vs. Off-Page SEO vs. Technical SEO

All SEO tactics can be categorized into three buckets: on-Page SEO, off-Page SEO, and technical SEO. But what’s the difference?

On-page SEO covers the tactics you use on your site that help search engines understand your content better and rank. These all fall under on-page SEO, creating content, optimizing title tags, image optimization, and more.
Off-page SEO includes activities from or “behind the scenes” of your website.
Technical SEO refers to activities that directly impact the indexing and crawling of your site by search engines. Examples include site speed optimization, structured data, and more.

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